You need a mobile website! Trust us.
Dramatic internet accessibility growth means that more and more people are using mobile devices, as they want to stay connected to what the internet and social media networks can provide while on the move. Although tablet PCs and net-books have contributed to the recent increase in the portability of the net, nothing has made more of a contribution than that of the smart phone.
The smart phone has literally revolutionized mobile Internet access for billions of users that access email, surf the web for a variety of reasons such as shopping for a specific product or service as well as obtaining various forms of important information.
Why would you need a mobile website?
The answer to the title is simple, handheld devices have small screens. Yes, your website may look beautiful to the average PC user, but when it is compressed into a 3.5" (or less) screen, it not only becomes hard to read, but also hard to navigate. On some phones, the sheer amount of data from your website will fill up their memory and cause the page not to load. This means that you are losing valuable customers and getting a bad image, as your visitors bounce (visit and leave without exploring) will be much higher.
To solve this issue, you need to have a simple website design specifically targeted at mobile devices. With Mobile Optimization, you can have nice big buttons for the key areas and simplified easy to read text. For more advanced mobiles you can even have an option to switch back to the full site (such as with Tablet PCs). This will mean that your visitors can find and do what they want easily, increasing the time they spend on your website, hence increasing the likely hood you will convert their visit to some sort of sale. Make no mistake, if your visitors find your site to be user friendly and captivating on a mobile site they are FAR MORE LIKELY TO RETURN, which is extremely important for any business with a website.